Demonstrators and Product Promoter Career

Job Description: Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.


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Demonstrators and Product Promoter Career

What Demonstrators and Product Promoters do:

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Sell products being promoted and keep records of sales.
  • Suggest specific product purchases to meet customers' needs.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Transport, assemble, and disassemble materials used in presentations.
  • Identify interested and qualified customers to provide them with additional information.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Practice demonstrations to ensure that they will run smoothly.
  • Instruct customers in alteration of products.
  • Prepare or alter presentation contents to target specific audiences.
  • Stock shelves with products.
  • Train demonstrators to present a company's products or services.
  • Recommend product or service improvements to employers.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Write articles or pamphlets about products.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.

What work activities are most important?

Importance Activities

Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Judging the Qualities of Things, Services, or People - Assessing the value, importance, or quality of things or people.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.

Inspecting Equipment, Structures, or Material - Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Performing General Physical Activities - Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.

Handling and Moving Objects - Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.

Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.

Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Assisting and Caring for Others - Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.

Coaching and Developing Others - Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Provide Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Controlling Machines and Processes - Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).

Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Holland Code Chart for a Demonstrators and Product Promoter