Advertising Sales Agent Career

Job Description: Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.


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Advertising Sales Agent Career

What Advertising Sales Agents do:

  • Locate and contact potential clients to offer advertising services.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Recommend appropriate sizes and formats for advertising, depending on medium being used.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Process all correspondence and paperwork related to accounts.
  • Deliver advertising or illustration proofs to customers for approval.
  • Draw up contracts for advertising work and collect payments due.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Write copy as part of layout.
  • Inform customers of available options for advertisement artwork and provide samples.
  • Arrange for commercial taping sessions and accompany clients to sessions.
  • Identify new advertising markets and propose products to serve them.
  • Gather all relevant material for bid processes and coordinate bidding and contract approval.
  • Write sales outlines for use by staff.

What work activities are most important?

Importance Activities

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Judging the Qualities of Things, Services, or People - Assessing the value, importance, or quality of things or people.

Provide Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.

Coaching and Developing Others - Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.

Operating Vehicles, Mechanized Devices, or Equipment - Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or water craft.

Holland Code Chart for an Advertising Sales Agent