Media Programming Director Career

Job Description: Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.


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Media Programming Director Career

What Media Programming Directors do:

  • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
  • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
  • Coordinate activities between departments, such as news and programming.
  • Develop ideas for programs and features that a station could produce.
  • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
  • Develop promotions for current programs and specials.
  • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
  • Prepare copy and edit tape so that material is ready for broadcasting.
  • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
  • Establish work schedules and assign work to staff members.
  • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
  • Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
  • Perform personnel duties, such as hiring staff and evaluating work performance.
  • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
  • Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
  • Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
  • Conduct interviews for broadcasts.
  • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
  • Participate in the planning and execution of fundraising activities.
  • Read news, read or record public service and promotional announcements, or perform other on-air duties.
  • Cue announcers, actors, performers, and guests.
  • Operate and maintain on-air and production audio equipment.
  • Direct setup of remote facilities and install or cancel programs at remote stations.

What work activities are most important?

Importance Activities

Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.

Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Coaching and Developing Others - Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Judging the Qualities of Things, Services, or People - Assessing the value, importance, or quality of things or people.

Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.

Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Staffing Organizational Units - Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.

Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Provide Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Monitoring and Controlling Resources - Monitoring and controlling resources and overseeing the spending of money.

Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Inspecting Equipment, Structures, or Material - Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.

Operating Vehicles, Mechanized Devices, or Equipment - Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or water craft.

Assisting and Caring for Others - Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.

Controlling Machines and Processes - Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Holland Code Chart for a Media Programming Director