Art Director Career

Job Description: Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.


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Art Director Career

What Art Directors do:

  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Present final layouts to clients for approval.
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  • Create custom illustrations or other graphic elements.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Work with creative directors to develop design solutions.
  • Negotiate with printers and estimators to determine what services will be performed.
  • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
  • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
  • Prepare detailed storyboards showing sequence and timing of story development for television production.
  • Conceptualize and help design interfaces for multimedia games, products, and devices.

What work activities are most important?

Importance Activities

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Judging the Qualities of Things, Services, or People - Assessing the value, importance, or quality of things or people.

Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Provide Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.

Monitoring and Controlling Resources - Monitoring and controlling resources and overseeing the spending of money.

Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Inspecting Equipment, Structures, or Material - Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.

Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Coaching and Developing Others - Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Repairing and Maintaining Electronic Equipment - Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines, devices, and equipment that operate primarily on the basis of electrical or electronic (not mechanical) principles.

Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment - Providing documentation, detailed instructions, drawings, or specifications to tell others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.

Holland Code Chart for an Art Director